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"Living Coral" colour Pantone of the year 2019

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Vibrant and life-affirmng, shining and engaging, LIVING CORAL is the colour Pantone of the year 2019. This sociable and spirited hue, animating and with a strong environmental appeal, “provides comfort and encourages light-hearted activity, embodying our desire for playful expression”.

We are used to think of coral as something precious and refined, and that’s the reason why it has been chosen: "to provide care, support, love and protection in this digital age where people crave for human interaction and social connection"
Laurie Pressman, vice president of Pantone

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of LIVING CORAL welcomes and encourages light-hearted activity. Symbolizing our innate need for optimism and joyful pursuits, LIVING CORAL embodies our desire for playful expression.
Representing the fusion of modern life, LIVING CORAL is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media. LIVING CORAL emits the desired, familiar, and energizing aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, LIVING CORAL is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.