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Poggesi shades the garden terrace of the DIOR Cafè in Miami

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Company details
Via Fiorentina, 70
50063 Figline e Incisa Valdarno (FI) - Italy
Phone: +39 055 951 946
Poggesi designed the outdoor spaces of the Miami Dior pop-up café, located on the boutique’s third-floor garden terrace in Miami, in the heart of the Miami Design District.
 
Dior coffee continues the long lasting tradition and passion of the founder of the house Christian Dior for the art of entertainment and his very personal taste in art de vivre. Keeping with this spirit, the café offers a very pleasant convivial space entirely inspired by the Toile de Jouy theme, an iconic 18th century French print which, from 1947 adorned the walls of Monsieur Dior's first boutique at Avenue Montaigne in Paris, where it used to cover even the decorative pillows and was printed directly onto the terrace decking.
 
The café is a work of art in itself, in which the brand’s emblematic Toile de Jouy print, recently modernized by Artistic Director Maria Grazia Chiuri for the Cruise 2019 collection, is embellished with the addition of wild animals such as giraffes, tigers and lions, popping with delicate accent colors of blush pink and navy blue. The pinnacle point of the space is a bronze Dior logo set against greenery and lit in the background, creating the perfect backdrop for any social media photo. Lush greenery enriches the cozy café with refined white seatings and large umbrellas flanking the perimeter.
 
Thanks to its tailor-made, resistant and durable products, Poggesi has been able to fully satisfy the needs of the Doo Architecture studio which designed the project. The Tuscan company supplied two different models of cantilever umbrellas, ONE and KING in customized extra catalog sizes. The structures come with the same tone as the furnishings and cloths with different colours and decorations, according with the concept of the space. The result is a harmonious environment, in which all the elements are intertwined and strengthened. The furnishings, that reproduce silhouettes of wild animals that as oversized 3D sculptures "roam" the space, the rich vegetation surrounding the cafe and the suggestive skyline whose view can be enjoyed from the terrace, introduce guests into a magical realm.
 
Client: MAISON DIOR
Architectural Studio: DOO ARCHITECTURE